Shopper Marketing Specialist BG

Sales & Marketing Sofia Full-time Bulgaria

Job Description

The Shopper Marketing Specialist is responsible for supporting the National Accounts and Shopper Marketing Manager in providing JDE sales team with volume building programs for Coffee category in all sales channels as well as in developing and implementing regional sales plans and customer focused programs.

The Shopper Marketing Specialist is also responsible for increasing the impact of national or regional consumer marketing efforts in Coffee Category, by increasing the relevance and visibility at the point of sales.

  • Build effective consumer-engaging programs
  • Preparation of category analyses
  • Monitor programs implementation and prepare post evaluation analysis
  • Development of eye-catching POPM / TPOPM
  • In-store activation plan preparation per customer
  • Communication with agencies and other external partners
  • Close cooperation with other departments – Marketing, Finance
  • Preparation of New Products launches deployment plan
  • Creates and monitors implementation of all merchandising standards
  • Shopper Marketing Budget monitoring


  • 2-3 years’ experience in the field of Sales in FMCG
  • Highly analytical person
  • Numbers driven
  • Pro-active
  • Excellent communications & coordination skills
  • Creative
  • Well organized and disciplined
  • Excellent Excel and Power Point skills
  • Knowledge of information system tools would be considered as advantage

Additional Information

The opportunity to join a highly successful global, yet local, coffee company at an exciting time of steep business growth 

  • A strong focus on developing our team members through a series of on the job challenges, coaching and training, with the support of state-of-the-art tools and technologies 
  • A highly competitive Compensation & Benefits package

Join us!

At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia. In Bulgaria, the company is represented by two of these iconic brands - the global power brand Jacobs with its Magic Aroma and the Bulgarian “fiery coffee” Nova Brasilia, a market leader in roasted and ground coffee and one of the most popular brands on the market.

What’s it like to work at JACOBS DOUWE EGBERTS?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.